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Selling your products on-line has never been so easy and accessible. In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In 2019, ecommerce sales are expected to account for 13.7 percent of retail sales worldwide. The number one reason people shop online is that they’re able to shop at all hours of the day. 85 percent of consumers conduct online research before making a purchase online. Consumers are most likely to trust a business that makes it easy to contact people at the company.

What can sell that I requires an e-commerce system?

  • Physical stock items

  • Event registration

  • Rental bookings 

  • Invoices for services

Multiple level user roles and permissions 

With a typical e-commerce website you will need multiple levels of access for users using your system.

  • Anonymous - Can or purchase items

  • Authenticated - Existing customer with order history, saved addresses, saved payment methods

  • Wholesale - Customer with privileges to special pricing

  • Sales rep - Privileges to special pricing and ordering

  • Manager - Manager of the website

  • Admin - xvert.com developer access


Mezmereyes Eyewear is a Canadian Wholesale Distributor of Optical Frames. E-commerce system for a business to business transactions. Mezmereyes needed a way to take orders directly from stores and their sales representatives. For this, we had to have multiple layers of user permissions and roles.

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